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Rice wine is a generic term for an alcoholic beverage fermented and possibly distilled from rice, traditionally consumed in East Asia, Southeast Asia and South Asia. Rice wine is made by the fermentation of rice starch that has been converted to sugars. Microbes are the source of the enzymes that convert the starches to sugar.
Market Research


This product is sold at restaurant. It’s medium priced and it’s meant for consumer to drink it and socializing.

Retail Market

Target Consumer

PDP Analysis

Inspiration

Product Name

Chinese Name Iteration


English Name Iteration


Graphic Label Development





Final PDP Analysis
Color Inspiration

Manufacturing

Uncork Sustainability

Retail Market


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