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Rice wine is a generic term for an alcoholic beverage fermented and possibly distilled from rice, traditionally consumed in East Asia, Southeast Asia and South Asia. Rice wine is made by the fermentation of rice starch that has been converted to sugars. Microbes are the source of the enzymes that convert the starches to sugar.

Market Research

This product is sold at restaurant. It’s medium priced and it’s meant for consumer to drink it and socializing.

Retail Market

Target Consumer

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PDP Analysis

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Product Name

Chinese Name Iteration

English Name Iteration

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Graphic Label Development

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Final PDP Analysis

Color Inspiration

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Uncork Sustainability

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Retail Market

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