Jeep, born in 1941 as a military vehicle, transformed from wartime necessity to an iconic brand symbolizing freedom and adventure. Originally designed by Willys-Overland for WWII, the vehicle proved invaluable in combat for its versatility and durability. Post-war, Jeep successfully transitioned to civilian life, maintaining its core DNA of capability while expanding its product range.

Philosophy: "Go Anywhere. Do Anything" isn't just marketing - it represents Jeep's enduring commitment to off-road capability and adventure. The brand has remained true to this ethos through multiple corporate owners (Willys, Kaiser, AMC, Chrysler, and now FCA), consistently delivering vehicles that combine rugged performance with everyday utility.